Quick Start to Prompt Engineering for Everyday Business Users (TTAI2009)

Prompt engineering is the process of designing and refining input prompts to get desired output from advanced language models, such as OpenAI Codex or GPT-4. It involves creating effective questions or statements that guide the AI model to generate useful responses for a specific task or purpose, like enhancing customer support, generating content, and fine-tuning sales pitches, making it an essential skill set for a wide range of business applications.

Quick Start to Prompt Engineering for Everyday Business Users is a one-day, workshop style hands-on course that where you’ll learn how to create effective prompts, integrate prompt engineering solutions into existing workflows, and uncover advanced techniques and best practices. Guided by our engaging, expert instructor, you’ll experiment with innovative tools and develop practical skills that can be immediately applied to a variety of projects. Whether you’re aiming to enhance customer interactions, simplify content creation, or refine internal communication, this immersive learning experience will equip you with the knowledge to make a meaningful impact on your organization.

By the end of this course, you’ll have developed the ability to create, refine, and optimize prompts for various business applications, integrate prompt engineering solutions into your workflows, and stay up-to-date with the latest advancements in the field. With these newfound skills, you’ll be well-prepared to drive improvements and efficiencies across your organization, all while having fun along the way.

NOTE: Software developers might consider the alternative QuickStart to Prompt Engineering for Developers (TTAI2020) (1 day) as an alternative.

Course Outline

The agenda below can be easily tailored to adjust topics, hands-on labs or industry-specific business examples as needed. Please note that the agenda or labs may change or shift during class delivery. Prompt Engineering in particular is a flexible, innovative skill that can be taught and showcased in a variety of ways. Your facilitator may adjust hands-on activities to better align with the student or class needs, interests and roles, so course skills may be covered in a more hands-on, fluid way.

1. Quick Start to ChatGPT / GPTs
   • Exploring GPTs in Action
   • Choosing the Right Tools for your Business
   • Other Common User-Friendly AI Tools for Business
2. Getting Started with Prompt Engineering
   Understand the fundamentals of prompt engineering and its applications in the business world.
   • What is prompt engineering?
   • Importance of prompt engineering in business
   • Examples of prompt engineering in business scenarios
   • Activity: Using Prompts in everyday tasks (content creation, task automation, etc.)
3. Developing Effective Prompts
   Learn how to create and refine prompts for a variety of business applications.
   • Anatomy of a good prompt
   • Different Types of Prompts
   • Quick Guide to Effective Prompt Engineering / Key Principles
   • Conversational AI – Understanding context and user intent
   • Refining Your Prompts – Techniques for prompt iteration and optimization
   • Generating specific and creative responses
   • Managing AI’s Strengths and Weaknesses
   • Tips to Avoid Pitfalls: Prompted Results Problems & Fixes
   • Quick Guide: Tips & Strategies for Writing Great Prompts
   • Prompting Practice: Crafting Effective AI Prompts – A Step-by-Step Activity
   • Creative Design using ChatGPT4 & DALL-E (Optional)
   • Problem Solving with AI
   • Navigating AI Generate Content
   • Activity: Refining prompts to get the best results (document analysis, advanced content creation, etc.)
4. Integrating Prompt Engineering into Business Processes
   Discover how to incorporate prompt engineering solutions into existing workflows.
   • Identifying business processes that can benefit from prompt engineering
   • Integrating prompt engineering with existing software and tools
   • Evaluating the success and impact of prompt engineering solutions
   • Scaling prompt engineering solutions across an organization
   • Hands-on: Integrate a prompt engineering solution into a business workflow (content creation, business plan development, etc.)
5. Advanced Techniques and Best Practices
   Gain insights into advanced techniques and best practices for prompt engineering in a business context.
   • Leveraging APIs for prompt engineering
   • Customizing and fine-tuning language models
   • Adapting to changing business requirements and trends
   • Collaborating with cross-functional teams
   • Staying up-to-date with prompt engineering advancements
   • Activity: Advanced Prompting Lab

Bonus Chapters / Addendum

1. Staying Safe and Smart When Using AI Tools
2. Integrating Ethical AI in Everyday Business Practices